Brussels, Belgium – The European Commission has officially opened an investigation into Google and Apple under the Digital Markets Act (DMA), raising concerns about anti-competitive practices. This marks one of the most significant regulatory actions against Big Tech, as the EU seeks to enforce fair digital competition (Digital Markets Act Investigation).
The investigation will determine whether these tech giants restrict competition by imposing unfair policies on app developers, search engines, and digital services. If found guilty, they could face multi-billion-dollar fines and be forced to alter their business models in Europe.
What Is the Digital Markets Act?
The Digital Markets Act (DMA), which took effect in March 2024, aims to regulate “gatekeepers”—large digital platforms that control access to online markets. The law ensures fair competition, giving businesses and consumers more choices in the digital ecosystem.
Under the DMA, companies like Google, Apple, Meta, Amazon, and Microsoft are required to:
Allow fair competition in app marketplaces.
Provide users with the ability to choose default services (e.g., search engines, browsers).
Enable third-party services to integrate with their platforms without restrictions.
Google and Apple are now under scrutiny for potential DMA violations, specifically in how they manage app stores and digital ecosystems.
Why the EU Is Investigating Google and Apple
The European Commission’s concerns focus on:
1. Apple’s App Store Restrictions
Apple’s App Store policies allegedly prevent developers from using alternative payment systems.
Critics argue Apple’s 30% commission fees create an unfair advantage.
The DMA requires Apple to open iOS to third-party app stores—a rule Apple has resisted.
2. Google’s Search & Advertising Practices
Google may be prioritizing its own services (e.g., Google Search, Google Maps) over competitors.
The EU is investigating whether Google’s advertising policies unfairly limit competition.
Under the DMA, Google must ensure fair ranking for all services.
Both companies have previously faced regulatory actions in the EU, but this is the first major case under the new Digital Markets Act.
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Potential Consequences for Google & Apple
If Google and Apple are found to be violating the DMA, they could face:
Fines of up to 10% of global revenue (potentially billions of dollars).
Mandatory changes to their business practices in Europe.
Unbundling of services to allow more competition.
Experts predict this investigation will set a precedent for regulating Big Tech worldwide. Other countries, including the U.S. and U.K., are closely watching the EU’s actions.
What’s Next? (Digital Markets Act Investigation)
The EU’s investigation is expected to last several months, with initial findings due later this year. If the case proceeds, Google and Apple may be forced to adjust their policies or face hefty .
With growing concerns over tech monopolies, this case could redefine how Digital Markets Act Investigation operate, ensuring a fairer online ecosystem for both businesses and consumers.
